from Deadline.com by NIKKI FINKE
EXCLUSIVE: Warner Bros is warning me to "get ready for a record-breaking weekend" for its Harry Potter and the Deathly Hallows, Part 1 which opens at 12:01 AM Friday. But the pic is already breaking records and it hasn’t even opened for another 36 hours. It will play in a whopping 3,700 midnight locations, which is a record, with the screen count to adjust based on the demand so that figure could cimb even higher. The general theater count for Friday’s release is already 4,125, a November record for the Harry Potter franchise, with over 9,000 screens. In addition to these unprecedented numbers, Warner Bros’ Dan Fellman has lined up 239 IMAX Theatres, another record (the last HP only had 166 IMAX screens). "Since almost all the IMAX have sold out the weekend already, they are adding a 3 AM show starting with the first midnight show," my insider says. There also are an additional 65 "Special Presentation Circuit Screens". Most importantly, the studio already has $25 Million in advance ticket sales, another record. "All good news for a huge HP weekend," a Warner Bros exec gushed to me. Fandango, the giant online ticket seller, just reported to me that it’s now sold out more than 2,200 showtimes of Harry Potter and the Deathly Hallows, Part 1 in advance of its opening tomorrow night at midnight. The film represents 96% of Fandango’s daily ticket sales. "A healthy percentage of Part 1 tickets were sold via Fandango’s mobile apps for iPhone, Android, BlackBerry, Windows Phone 7 … Read More »
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